Samsung’s Marketing Team Woke Up

By Todd Carothers, on November 23rd, 2011%

           

There is no doubt that one of the inherent skills at Apple is Marketing. From Product Marketing to Product Management Apple is incredible with product definition and telling the story of its products and company. In my opinion Apple’s events are the best hype generation vehicle I have . . . → Read More: Samsung’s Marketing Team Woke Up

Leave a comment   iPhone, Marketing

Apple Got It: The Need to Transform

By Todd Carothers, on July 26th, 2011%

           

Last week I did a post regarding why/how management teams fail to lead their companies to revolutionary change when required. Just to recognize the need for a corporate strategy revolution is tough enough and even more challenging to pull it off. In my post Why Will These 10 . . . → Read More: Apple Got It: The Need to Transform

2 comments   Apple, Marketing

Why Will These 10 Brands Disappear in 2012

By Todd Carothers, on July 18th, 2011%

           

I find it sad when my favorite or nostalgic brands disappear from the market. It happens a lot these days as technology and complicated consumer buying habits and behavior change. For me the death of a brand was always full of fascination and drove my interest into becoming . . . → Read More: Why Will These 10 Brands Disappear in 2012

2 comments   General, Marketing